The reputation of our brand is influenced by:
1. Our appearance (space, quality of graphics, website, marketing materials)
2. Our words (written and spoken);
3. Our ‘tone’ of voice (written and spoken)
4. Our actions (the quality of our products and services, and our customer service)
These areas together help determine how consumers think and feel about us. They impact our reputation and influence consumer buying decisions. Take this time to reflect on these same four areas of your business.